Your skin deserves better than that bottle you’ve been using since uni.
You’ve upgraded your fit, job, and even what’s in your fridge. But your skincare routine? Still stuck in fresher’s mode. Let’s fix that.
Here are the facts.
Let’s be honest. Most men don’t have a skincare routine, and the stats prove it.
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In the UK, only 30% of men aged 18–34 follow a consistent skincare routine. For men 35+, that drops to 23%.
YouGov UK, 2023 -
In the US, 39% of men say they don’t have a skincare routine at all.
YouGov US, 2023 -
1 in 4 men still think skincare is just “for women” or “too complicated.”
HAPPI, 2023
1833 SKIN was created to change that. Built by and for men who got tired of the one-size-fits-none approach in the industry especially when it comes to melanin-rich skin.
Our routines are plant-powered, eco-friendly and tailored to skin that doesn’t get enough love from mainstream products.
Skincare isn’t a luxury. It’s like brushing your teeth. You wouldn’t skip brushing for a week and expect fresh breath, right? Same rule applies to your face.
Upgrade your skin like you upgrade your kicks. Step away from student habits and into your grown-man era.
Read more

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